Creative thinking allows self-expression by creating and unveiling phantasms, which combine cultural notions with sensory imagination. These cognitive processes—narrative, metaphors, social categories, sense of self, and poetic thinking—influence our everyday lives. For instance, a collaborative effort between a cognitive scientist and a designer can be considered research via design strategy. Iterative procedures include initiating discussions to establish objectives, working independently and together, expressing noteworthy insights, questioning, and creating goals for subsequent iterations. Collectively, we analyze established beliefs and promote the exchange of ideas to make thinking a dynamic and participatory experience.